Both Gen Z and Millennials are distinct demographic groups with unique characteristics and preferences, so marketing strategies for sunglasses may need to be tailored to resonate with each group. Here’s a comparison of marketing strategies for both generations:

1. Digital Presence:

2. Social Responsibility:

3. Personalization:

4. Influencer Marketing:

5. Online Shopping Experience:

In summary, while there may be some overlap in marketing strategies between Millennials and Gen Z, it’s crucial for brands to understand the unique preferences, values, and behaviors of each generation to create targeted and effective campaigns for sunglasses or any other products.